Jana Sanchez Joins Estes Park EDC as New BASE Program Manager

Jana Sanchez is joining the Estes Park Economic Development Corporation (Estes Park EDC) as the new Business Accelerator Services of Estes (B.A.S.E.) Program Manager. She has been helping companies and leaders get results for more than 20 years. With an extensive background in organizational management, marketing, and facilitation, she helps companies get clarity to know where they need to go, and which tools will get them there. On an individual coaching level, Jana specializes in helping people magnify what they’re passionate about and connecting them to resources and people.

Jana ran her own business, Alchemy With Words, for more than 10 years. She worked with leaders and teams to transform their ability to make an impact in the world. She creates and delivers keynotes, workshops, and classes that change the way people lead and succeed. She’s an expert in communication, organizational health, building personal narratives, and entrepreneurship. She has worked with companies ranging from Fortune 500s to small nonprofits but has a special place in her heart for growing start-ups who want to make a dent in the universe.

Telling stories in one way or another runs through the veins of her professional life. With previous careers in both nonprofit fundraising and marketing, she's had opportunity to dive deeply into how crafting effective messages, rooted in honest emotion and built around clear action, attract lasting results.

She holds a Master’s degree in Organizational Management and Corporate Culture and a Bachelor’s degree in Theatre Management and Production. Lessons from the stage, including how to manage diverse groups of passionate people through rapid product development cycles, are still highly influential in her work with the ever-changing business landscape.

Jana is also an Instructor for the University of Colorado Boulder’s Masters of Environment Program. She teaches both the Capstone Innovation Lab and the Capstone Leadership Lab, as well as coaches graduate students on career development.

Jana is the Executive Director of LaunchNo.CO, a nonprofit organization helping companies form, grow, and stay in Northern Colorado. Jana is deeply passionate about growing her community, building long-term sustainable companies, and single malt scotch. 

Jana is “really excited that for the first time in my career, I have the opportunity to focus exclusively on a single cohort of businesses for an extended period of time. The BASE program will have a significant impact on not only the participants, but the community of Estes Park.” Join in the Estes Park EDC in welcoming Jana Sanchez to the team!