local business

How Local Businesses Can Adapt To Changing Consumer Behavior

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How Local Businesses Can Adapt To Changing Consumer Behavior

Consumer behavior is evolving rapidly. From AI-shaped search and zero-click results, to social commerce, buy-now-pay-later (BNPL), and tap-to-pay, the expectations of today’s customers are higher than ever. For local businesses, succeeding means showing up in the right moments, removing friction at checkout, building trust, and weaving digital and physical experiences together. This article is a … Read more

How To Leverage Social Media To Grow Your Local Business

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How To Leverage Social Media To Grow Your Local Business

Social media usage has grown dramatically, with over 65 % of the world’s population now active on one or more platforms. For local businesses—cafés, salons, retail stores, repair shops—this means your next customer is likely scrolling nearby. Around 90 % of local businesses now integrate social media into their marketing plans, and more than three-quarters … Read more